Is Airtable Right for your Business?

Airtable has become a popular tool for small businesses to manage their data. Airtable is a mixture between a cloud-based spreadsheet, similar to google sheets, and that of a database.

Posted on
March 13, 2023
Is Airtable Right for your Business?

While Airtable is a great tool for managing data, it is important to weigh the pros and cons of using Airtable instead of a proper database.


  • User-Friendly Interface: Airtable’s interface is user-friendly. It is fairly intuitive with a drag and drop option, which makes it easy for non-technical people to set up, navigate and customise tables and fields.
  • Low Entry Cost: The entry costs of using Airtable are relatively low and suitable for small businesses that do not have the resources to invest in a proper database. The free version is sufficient for small businesses that do not need many features, customisations or need to keep data private.
  • Flexibility: The tool is flexible and versatile for a variety of use-cases, such as keeping track of customer records, project statuses, inventories, travel itineraries and much more.
  • Easy Import: The import data from various sources such as CSV, Excel, and Google Sheets is easy in Airtable. This feature saves time and effort for businesses that need to transfer data from other sources.
  • Collaboration: Airtable has a collaboration function for team members to work on data together and in real time. Users can assign tasks, set reminders, and leave comments, making it easier to manage projects and tasks.


  • Data Security: Airtable is a cloud-based tool, and it doesn’t allow for the setting of user permissions, which means that all data in a spreadsheet can be seen by everyone the sheet is shared with. This can lead to sensitive data being shared with all viewers, and your data could be vulnerable to hacking, making it unsuitable for businesses that deal with sensitive data.
  • Limited Functionality: Airtable’s functionality is very limited compared to a proper database. It lacks advanced features like triggers, stored procedures, and complex data relationships. This means that it may not be suitable for businesses that have medium-to-advanced data requirements.
  • Scalability: Airtable may not be scalable for businesses that grow rapidly. Its limited functionality and lack of advanced features may make it difficult to manage larger sets of data. If a business wants to build an app or custom software with that data, they will need a proper database rather than Airtable.
  • Third-Party Costs: While Airtable offers countless integrations with popular tools such as Zapier, Slack, and Trello, many integrations may incur additional, recurring costs. These costs can add up very quickly, often costing more in monthly fees than a custom-built database (this is especially true for businesses that require multiple integrations).
  • Customisation: While Airtable allows for some customization, it is often not sufficient for businesses that require proper customization. It lacks the ability to create custom functions, or create documents with bespoke content/ attachments, which may limit its usefulness for some businesses.

Expert opinion

Overall, Airtable is a good tool for small businesses that require a simple and easy-to-use tool for managing their data. However, it may not be suitable for businesses that need to manage costs, and want to grow quickly and keep sensitive data private and safe. Before choosing Airtable or a proper database, it is important to consider the business’s data requirements, budget, scalability, and customization needs.

— Prageeth Silva

Get in touch, if you have questions or need help with managing your data. Our experienced team will find the best solution for you.

Get in touch